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How MatchWornShirt achieves 12X ROI with Pengu

About MatchWornShirt


MatchWornShirt is a global fundraising & fan engagement platform with online sport shirt auctions for sports clubs like Real Madrid, Tottenham Hotspur and Juventus. They are a European market leader with offices in Amsterdam, London, Istanbul and Sao Paulo and soon to open offices in New York and Melbourne. More and more people value remembering a game with a unique worn shirt of their favorite player and therefore MatchWornShirt has experienced exponential growth over the last few years. While growing sustainably they had a major challenge in tracking and negotiating their SaaS and Cloud hosting contracts.


‘Pengu proved itself within the first 2 weeks of the partnership and is now an instrumental part of how we manage and procure SaaS and Cloud hosting.’

Kevin Rombout - Head of Technology

Their Challenges


MatchWornShirt was looking for a way to streamline their procurement process. They were frustrated by the time it took to procure new and renew existing SaaS and their Cloud hosting contracts and the difficulty they had tracking how much money they were spending on each specific contract. As this was managed in different systems of records, the lack of overview resulted in not being able to proactively start renewal negotiations.


In addition, MatchWornShirt had no benchmark data to understand if they were paying a fair price. They were forced to go back and forth with vendors on renewal and new subscription contracts—a non-strategic task that took countless hours away from their core business.


12X ROI within 2 weeks


MatchWornShirt needed a solution that would allow them to quickly onboard new vendors and renew contracts for the best price without the back-and-forth with vendors that had previously been draining their time. After evaluating multiple options, they chose Pengu as their solution due to their hands-on approach and track record with like minded organizations.


Pengu onboarded MatchWornShirt quickly onto the platform and began analyzing every single contract. Within two weeks of starting working with Pengu, Google Workspace announced an increase in their prices; however, Pengu was able to negotiate an additional discount saving MatchWornShirt 30% on Google Workspace alone with zero effort for MatchWornShirt.


MatchWornShirt started their evaluation process for customer engagement / data platforms. Procuring these new technologies was done in a couple of weeks with the help of Pengu.

Pengu went through extensive data analysis and used its structured negotiation approach to get vendors such as Braze and Segment to offer compelling quotes from the start. Negotiations done by Pengu resulted in further discounts of 18% and 94%, respectively.


As a result of the growth that MatchWornShirt experienced, their AWS bills grew with them. Through one of the partnerships of Pengu, MatchWornShirt is now automating the management of on-demand AWS compute workloads. This allows them to save tremendously as on-demand workloads are now covered by resource commitments and delivers the savings of multi-year commitments - without the commitment.




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